What Are Cookies?
Cookies are small text files placed on your device by websites you visit. They help sites work properly, remember your preferences, and provide information to site owners. Some cookies are set by the site you are visiting ("first-party cookies"), while others are set by services the site uses ("third-party cookies").
Essential Cookies
These cookies are necessary for the Site to function properly and cannot be disabled. They include:
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| __cf_bm | Cloudflare | Bot detection and security | 30 minutes |
| cf_clearance | Cloudflare | Security challenge verification | Session / up to 1 year |
Analytics Cookies
We use Google Analytics 4 (GA4) to understand how visitors use our Site — for example, which pages are most visited and how people find us. This helps us improve the Site for families and providers. GA4 is configured with the following privacy protections:
- IP anonymization is enabled — your full IP address is not stored by Google
- No advertising features — we do not use GA4 for ad targeting, remarketing, or behavioral advertising
- No cross-site tracking — analytics data is used only for this Site
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| _ga | Distinguishes unique visitors | 2 years | |
| _ga_* | Maintains session state for GA4 | 2 years |
Functional Cookies (HubSpot)
When you use our contact forms or appointment scheduling, HubSpot may set cookies to support form functionality and prevent duplicate submissions.
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| __hs_cookie_cat_pref | HubSpot | Records cookie consent preferences | 6 months |
| hubspotutk | HubSpot | Tracks visitor identity for form submissions | 13 months |
| messagesUtk | HubSpot | Recognizes returning visitors for conversations | 13 months |
Local Storage
In addition to cookies, we use your browser's local storage for a small number of functional preferences. This data stays on your device and is never sent to our servers.
| Key | Purpose | Duration |
|---|---|---|
| na_audience | Remembers your homepage preference (Families or Providers) | Until cleared |
| neuroaffirm-consent | Stores your cookie consent preferences | Until cleared |
What We Do Not Use
We do not use:
- Advertising or remarketing cookies
- Social media tracking pixels
- Cross-site behavioral tracking
- Fingerprinting or similar persistent identification techniques
Managing Your Cookie Preferences
You can control cookies in several ways:
- Browser settings: Most browsers allow you to block or delete cookies. Check your browser's help documentation for instructions.
- Google Analytics opt-out: Install the Google Analytics Opt-out Browser Add-on to prevent GA4 from collecting your data on any website.
- Local storage: You can clear local storage through your browser's developer tools or by clearing all site data.
Disabling essential cookies may prevent parts of the Site from functioning correctly. Disabling analytics cookies will not affect your ability to use the Site.
Contact
If you have questions about our use of cookies, please email us at sarah@neuroaffirm.org. For more information about how we handle your data, see our Privacy Policy.
Effective date: January 27, 2026